mission: Launch a new reality show on USA
and peacock

The Anonymous was a new reality game show on both USA network as well as Peacock. I was tasked with coming up with a unique visual language that quickly spoke to the genre as well as hinted at the premise of the show. This show hinged on the fact that you needed to stay anonymous to win, so we chose to combine a person in silhouette mixed with the show's signature poppy pinks and oranges.