mission: TELL THE STORY FROM A NEW PERSPECTIVE

The true crime case of Selena's death at the hands of Yolanda is very controversial. This special produced extreme ratings and a ton social impressions on platforms. I wanted Selena and Yolanda to have equal weight visually within the keyart to let viewers make up their own minds about the case. This was a bit of a challenge since Selena is more recognizable, however the story was being told from Yolanda's perspective behind bars. The campaign was a huge success and received additional media support.