MISSION: CREATE a fun vibrant look for tridents new flavors of gum

I produced some frames and animation for Trident while freelancing for a few different studios. The animation was produced at Eyeball NYC and then the Trident project came up again at Scarlett as a pitch. The brief was the same : create a fun DIY campaign featuring the gums new flavors and focus on the feeling it gives you. I wanted to show that everything else fades away and your whole world is about the freshness, fruitiness, etc that you taste.