mission: Relaunch the show to be more drama/less comedy

Resident Alien S1 was a breakout hit for SYFY but it was heavily focused on comedy. For season 2 and 2b the mission was to relaunch it as a drama with a slight dose of comedy. We achieved this with a beautiful central spotlight in the key art and static assets as well as the motion package. The spotlight also let us nod to the classic alien spaceship sci-fi trope.

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I led all photo shoots, and design elements for this campaign as well as the midtown comics takeover, comic con activations, and social assets.