MISSION: create a spot showing how a baby's brain develops

This to me was a really interesting project. Similac is proud of their formula which enhances baby brain development. I wanted to show in these frames a visual way that babies make connections and put memories together. It ended up being a nice emotional way to show how this product is important and pivotal for growth. I played with an ethereal sort of "web system" tying memories a baby might make together. In motion, this would take a viewer on a visual journey inside a baby's mind.