MISSION: MAKE CELEB INTERVIEW VIDEOS NOT RELYING ON FOOTAGE

When the pandemic hit, all shooting was shut down but we still needed to produce celeb content for our social platforms. In an effort to not look like every other post out there with sub-par footage, we opted to instead treat the footage graphically and find imagery to illustrate the story. The DM's treatment ended up being a lifesaver because when talent didn't want to shoot themselves at home, they could send in an email back with answers to questions and we could repurpose to make it look like a texting conversation with them.

​

What we came up with really drove traffic and our social engagement was way up during the weeks of quarantine.